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Posts Tagged ‘Mamaroneck’

The Loop

Posted by jessdrkn on April 30, 2011

Location: Larchmont/Mamaroneck/Lower Westchester County, New York City area 

Focus: News, Features, Op-Ed, Real Estate, Milestones, and Sports, Pets, Kids, Obituaries sections, etc. in Sound Shore area in New York City suburbs; Spanish-language section called En El Circulo

Started: 2007

Metrics: 8,000 hits a day, 35,000 visitors per month from coverage area

Staff: editor/publisher Polly Kreisman, who is also co-editor of investigative journalism site InvestigateNY and has a background in broadcast media; co-editor Dian Marszalek, a former New York Times and Associated Press reporter

Funding: advertising

Site: theloopny.com

From About:

mission statement:

theLoop endeavors to unite its readers with local information through professional journalism and new technologies to create community.

theLoop is:

  •  since 2007, an on-line newspaper serving larchmont, mamaroneck, and lower westchester county.
  • a powerful platform for readers to report news and express opinions.
  • editorial content driven by journalists whose experience runs deep and whose respect for journalistic integrity runs deeper.
  • the number one local news site by traffic in westchester county  (analytics available)

Sample stories: “Scarsdale woman scammed at ATM”; “Arbor Day in New Rochelle”; “Puppy tips: Housebreaking 101″ part of pet adoption section; “Mamaroneck lacrosse edges Bronxville”; “Local efforts for Japan”; “What they’re reading” (Public library staff recommendations)

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