Online news and information beyond legacy media

Posts Tagged ‘Louisville’

Broken Sidewalk

Posted by jessdrkn on March 15, 2010

Location: Louisville 

Focus: “Covering Louisville neighborhoods”; blog started as an observation on downtown development, has grown to cover community news in several city neighborhoods. Original, contributed and curated content shape editorial. Site features: See.Click.Fix and map of blog posts by neighborhood

Started: 2006

Staff:  edited by Brendan Klayko

Business: advertisement funding


From Home page:

Here, we report on and discuss neighborhood news in Louisville, Kentucky. Any given day, we might be talking about real estate development, transportation, architecture, urbanism, or the nitty gritty of urban life. Please join in the conversation, or learn more about Broken Sidewalk and the stories we cover here. If you like what you see, consider subscribing to our RSS Feed (it’s easy). Thanks for stopping by.

From About:

Broken Sidewalk (BS) is dedicated to the urban realm of the River City, from its neighborhoods to its transportation trends, from real estate happenings to the latest political struggle.  The blog was founded in 2006 as a small site documenting the development of downtown Louisville.  Since then, has grown to cover the goings on of the greater metropolitan region.  We are dedicated to reporting the latest real-estate deal, the most up-to-date project announcements, transportation trends, and all the neighborhood news related to living in our fine city.  We follow the ongoing construction progress of exciting development projects and slip in a little of the latest rumor about the future of the city.

BS is more than a news source; its a dialogue.  What makes work is the input from our community of users.  This site has been designed to encourage as much interaction as possible.  Each post carries your comments and opinion polls track the pulse of the latest hot topics.  Our community also helps run the site.

Sample posts: “Livable Louisville Forum Set for March 30″; “Demo Watch: Spalding Gym Half Way Gone”; “Wednesday News Roundup” (a collection of links to city news from other news outlets); “Creation Gardens Moving Forward on East Market Street”

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Louisville Mojo

Posted by jessdrkn on February 28, 2010

Location: Louisville 

Focus: local and community news hub for Louisville; original and aggregated content; current events, local topics of discussion, forums, curated content; 29 forum topics, 14 news and information categories, mostly arts and leisure, calendar events, human interest, opinion; member blogs section

Started: 2003, as community BBS system

Staff: 8 full-time, one part-time and 12 contractors; solicits user-generated content

Funding: owned by Metromojo LLC, a company specializing in online information platforms. Louisville Mojo is the most popular website in Kentucky, according to Nielsen engagement rankings cited by Louisville Mojo officials. The site served more than 25 million page views to over 155,000 unique visitors in January 2010; average time on site was over 25 minutes, MetroMojo LLC chief technology officer Chuck Burke said.


From About (Metromojo):

We are a company with roots in the electronic bulletin board (BBS) days of the Internet. Our founders were developing powerful technology applications prior to the existence of the WWW. Skip forward a decade….2003. Louisville Mojo was launched as a portfolio piece and its wild growth shocked us all. In early 2004, we realized that the traction of our first online community represented a more dramatic and global change in how media is produced and consumed. Today, Louisville Mojo serves a significant audience. In the course of managing and monetizing our own local online community, we have contributed to the development of a powerful niche within the social media industry: local online community.

The company has received initial funding from  Lunsford Capital and  Kentucky Science and Technology Corporation.

Mr. Burke:

98% of what you see [on Louisville Mojo]… is produced and managed by our editorial team, run by Rick Redding, a long-time journalist here in Louisville, Kentucky, who cut his teeth in publications such as Business First and the Courier Journal.

If you venture beyond the homepage into our “channels” you will begin to find more user generated content.  In addition to this, we have forums, photo galleries, classifieds, etc.

We are a commercial operation, the majority of our revenues comes from advertising with a small percentage of it coming from “supporting member” accounts, which offer members a few additional features on the web site.

Sample posts, information: “The Bible, sex-ed and Frankfort priorities” (an opinion piece by staff writer); “What are the BonAire/Highgate neighborhood groups doing now?”; “LMPD’s Crystal Marlow will plead the fifth”; “Paul fires back in senate race”; “UPDATE: Restaurant to be baby friendly…Mojo makes a difference”; “Trashy novels, Sports Illustrated and your kids”

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