Focus: local and community news hub for Louisville; original and aggregated content; current events, local topics of discussion, forums, curated content; 29 forum topics, 14 news and information categories, mostly arts and leisure, calendar events, human interest, opinion; member blogs section
Started: 2003, as community BBS system
Staff: 8 full-time, one part-time and 12 contractors; solicits user-generated content
Funding: owned by Metromojo LLC, a company specializing in online information platforms. Louisville Mojo is the most popular website in Kentucky, according to Nielsen engagement rankings cited by Louisville Mojo officials. The site served more than 25 million page views to over 155,000 unique visitors in January 2010; average time on site was over 25 minutes, MetroMojo LLC chief technology officer Chuck Burke said.
From About (Metromojo):
We are a company with roots in the electronic bulletin board (BBS) days of the Internet. Our founders were developing powerful technology applications prior to the existence of the WWW. Skip forward a decade….2003. Louisville Mojo was launched as a portfolio piece and its wild growth shocked us all. In early 2004, we realized that the traction of our first online community represented a more dramatic and global change in how media is produced and consumed. Today, Louisville Mojo serves a significant audience. In the course of managing and monetizing our own local online community, we have contributed to the development of a powerful niche within the social media industry: local online community.
98% of what you see [on Louisville Mojo]… is produced and managed by our editorial team, run by Rick Redding, a long-time journalist here in Louisville, Kentucky, who cut his teeth in publications such as Business First and the Courier Journal.
If you venture beyond the homepage into our “channels” you will begin to find more user generated content. In addition to this, we have forums, photo galleries, classifieds, etc.
We are a commercial operation, the majority of our revenues comes from advertising with a small percentage of it coming from “supporting member” accounts, which offer members a few additional features on the web site.
Sample posts, information: “The Bible, sex-ed and Frankfort priorities” (an opinion piece by staff writer); “What are the BonAire/Highgate neighborhood groups doing now?”; “LMPD’s Crystal Marlow will plead the fifth”; “Paul fires back in senate race”; “UPDATE: Restaurant to be baby friendly…Mojo makes a difference”; “Trashy novels, Sports Illustrated and your kids”