Location: Larchmont/Mamaroneck/Lower Westchester County, New York City area 
Focus: News, Features, Op-Ed, Real Estate, Milestones, and Sports, Pets, Kids, Obituaries sections, etc. in Sound Shore area in New York City suburbs; Spanish-language section called En El Circulo
Started: 2007
Metrics: 8,000 hits a day, 35,000 visitors per month from coverage area
Staff: editor/publisher Polly Kreisman, who is also co-editor of investigative journalism site InvestigateNY and has a background in broadcast media; co-editor Dian Marszalek, a former New York Times and Associated Press reporter
Funding: advertising
Site: theloopny.com
From About:
mission statement:
theLoop endeavors to unite its readers with local information through professional journalism and new technologies to create community.
theLoop is:
- since 2007, an on-line newspaper serving larchmont, mamaroneck, and lower westchester county.
- a powerful platform for readers to report news and express opinions.
- editorial content driven by journalists whose experience runs deep and whose respect for journalistic integrity runs deeper.
- the number one local news site by traffic in westchester county (analytics available)
Sample stories: “Scarsdale woman scammed at ATM”; “Arbor Day in New Rochelle”; “Puppy tips: Housebreaking 101″ part of pet adoption section; “Mamaroneck lacrosse edges Bronxville”; “Local efforts for Japan”; “What they’re reading” (Public library staff recommendations)
