Location: Rockwall County, Texas 
Focus: “Rockwall County’s leading online news and info service” for large suburban Dallas community. News categories include crime, education, government, sports, entertainment. Intensely local coverage
Started: May 2008 (under different site name); has grown to 8,000 visits per month, according to site
Staff: Founded by JJ Smith, a public relations specialist, former newsperson, and longtime Rockwall resident
Funding: advertising supported; offers $95 week rates; other rates depend on type of ads, i.e., video ads; 9 listed advertisers, including Wal Mart
Site: therockwallnews.com
From About
TheRockwallNews.com is not an “old school” printed newspaper. It is one of the new brand of news and information websites designed for people who prefer to get their news from the Internet.
…We write and post a variety of important news reports, breaking news articles, interesting feature stories, blog entries, photos and videos about Rockwall County. We also post many more important headlines that we find online about Rockwall County with links to those news stories on other news and information websites and blogs.
Thanks to rapid web technology, The Rockwall News provides breaking news, photos and videos faster than other local media because we can post stories online, just minutes after events actually happen. We’ve already posted numerous stories on our website faster than The Dallas Morning News, local weekly newspapers, or even TV or radio stations.
Stories: “Rockwall Boys & Girls Club gets extreme makeover from big accounting firm for new school year”; “Rockwall-Heath holds on, beats Hillcrest Friday night 10-7″; “Most if not all Rockwall County schools not streaming live Obama speech to students in classrooms”; “Rockwall High student close to signing major recording contract”
Extra: Dallas Morning News web site, dallas.com, links to The Rockwall News in aggrated local towns roundup


